Postcards from the Bleeding Edge
Friday, April 08, 2005

  Beating the brand... in Baghdad

The first time I saw 60 Minutes on MBC 4, it didn’t occur to me that something was wrong. I can’t remember what the discussion was, but I remember being vaguely interested and somewhat mystified at why we were getting 60 Minutes. I soon found out that it wasn’t just 60 Minutes at night: It was Good Morning, America in the morning, 20/20 in the evening, 60 Minutes, 48-Hours, Inside Edition, The Early Show… it was a constant barrage of American media. The chipper voice in Arabic tells us, “So you can watch what *they* watch!” *They* apparently being millions of Americans.

The schedule on MBC’s Channel 4 goes something like this:

9 am – CBS Evening News
9:30 am – CBS The Early Show
10:45 am – The Days of Our Lives
11:20 am – Wheel of Fortune
11:45 am – Jeopardy
12:05 pm – A re-run of whatever was on the night before – 20/20, Inside Edition, etc.

And the programming continues…
 
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David Täht writes about politics, space, copyright, the internet, audio software, operating systems and surfing.


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