Postcards from the Bleeding Edge
Thursday, April 29, 2004

  The meme scale

Here's a bit on how memes scale.

Consider the impact of a mode of thought, a phrase, a concept, as being on a scale like the richter scale, say at 10 to the -8.

Sex: : currently measuring at 2.19

I love seeing the numbers in E notation for memes that are big (sex), and those that are small (McPhallicism: measuring in at a paltry .00000012)

And how a slight difference in spelling gets you the same idea, only altered - google for this without a 's: Uncle Bill's Helicopter.

And then I think of how the word "Absolutely" - with phrasing that I swiped from a video game - swept through one of my former companies - it became the "in" word - for about 6 months, before it was replaced with something else.

Consider a new phrase's potential as all folded up in a 5 dimensional place within it, that you can observe, now, in the smallest rumble, to the loudest roar, in real time, with tools like google.

Still, a little bagua for the information age would go a long way.
 
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David Täht writes about politics, space, copyright, the internet, audio software, operating systems and surfing.


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