- Can you imagine how you would react if the bricks-and-mortar stores did to you what ecommerce does?
You go into the supermarket. Every item you're interested in is inside a box. You press the button on the front of the box. It kicks off a 30 second time delay. You open the box. There's a fuzzy picture of the item along with a note that says it's out of stock.
Nonetheless, you finally fill your cart with items that are in stock and go to checkout. You hand over your ATM card, and they hand you a long, three-page form to fill out, similar, yet different than the one you filled out in another four stores down the block earlier today. The same one you filled out in this store last week, and the week before that, and the week before that.
Across the street is another supermarket that has all the food on display, instantly available, and will take your ATM card with a smile, then seems to have the advanced technology known as a computer to gain all the information it needs about you without bothering you with a form.
¶ 1:19 PM
